Senior Brand Manager

Andros is a family-owned company based in south west France with a turnover of over 2.5 billion Euros. It is a leading European fruit transformation and chilled dairy producer manufacturing the internationally famous brand Bonne Maman, as well as many private label products.

Bonne Maman has seen significant success in the UK over recent years becoming brand leader of the jam category in 2013 and is now a major player in chilled desserts and yoghurt. Bonne Maman is known for its simple, great quality, natural products evoking a homely welcoming and trustworthy brand.

To support our growth, we are now seeking a Senior Brand Manager within our Marketing department.

Job Role

This is an excellent opportunity to join Andros as the Senior Brand Manager and be involved in the full marketing mix within the ambient or chilled desserts sector.

You will join a close knit and supportive team with an autonomous working environment to create and implement the marketing strategy and deliver against ambitious growth opportunities.

The successful candidate will work further to support the Marketing Manager in the planning and delivery of the annual Marketing and Brand strategies for the Bonne Maman brand. You will have the chance to support across a wide range of activities, including full mix communications, as well as NPD.

You will be a highly self-aware, professionally mature person with strong influencing skills to direct and motivate people at all levels, both in and outside of your immediate team so to deliver positive solutions.

Main tasks and responsibilities:

• Contribute to the delivery of the company’s vision and business plan and input into the development and execution of the annual marketing plans
• Establish consumer & customer insights and make sound strategic recommendations
• Develop compelling stories for growing the Bonne Maman brand in existing categories
• Own key innovation projects, working with production to manage process from concept to launch
• Accompany and support the Commercial Manager at customer meetings, bringing to life the world of Bonne Maman for the trade
• Develop optimum consumer communication plans to deliver both marketing and business objectives, exploring new and different ways to connect with our target consumer
• Support Marketing Manager in development of a future vision for Bonne Maman brand in the UK
• Management of the external Marketing Agencies.

Candidate profile

• A passionate brand advocate with a natural affinity for brands and how they connect with consumers
• Proven success in brand management in a branded FMCG company
• A passion for food combined with a natural curiosity for consumers & new products
• Able to work with ambiguity and be flexibly minded and offer innovative solutions
• A self starter, able to work alone and in a team
• Excellent communication and influencing skills
• Analytical, inquisitive and innovative
• Understanding of the UK multiple grocery channels and their associated trading issues
• Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands & innovation

Company Package

Market Leader in their products and sector
Company pension 6% employer contribution (Salary exchange)
Childcare vouchers (Salary exchange)
25 days holiday + 8 Bank holidays
Company sick pay – 3 months full contractual pay
4 x Death in Service
Mobile Phone
Wellbeing – Free eye tests and £90 towards glasses, Flu Jabs, Wellbeing tests
Long service recognition and rewards